Tuesday, August 16, 2011

Ad spend, new products boost bottom line at Newell Rubbermaid


FREEPORT, Ill. -- Newell Rubbermaid attributed its improved financial performance in the third quarter ended Sept. 30 to a number of new marketing initiatives, including the September launch of its first network television advertising campaign for Rubbermaid in three years.


* Cheap faux wood blinds do not warp. They do not fade or crack.Net sales in the third quarter increased 0.7 percent to $1.8 billion.They:

Net income was $91.6 million in the third quarter of 2001 versus $125.6 million in the third quarter of 2000, excluding charges related to its previously announced restructuring and streamlining initiatives.




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